“Why is Social Media beneficial for businesses?”
That’s the question I get asked at least once per week. In order to understand the impact social media can have on your business, we have to look at some important facts first. For example, did you know that 46% of online users are counting on social media before making purchase decisions? Or that 63% of online users prefer businesses with information that can easily be accessed on their social media accounts? Those two reasons, accompanied by lots of other reasons, can generate leads you would’ve never come across if you didn’t partake in social media! Awesome, right? Now that I got your attention, let me go ahead and explain to you: the 3 most important reasons why social media is important for business.
1. Social Media Lets You Resolve Problems Immediately
That is if you are doing it right. One of the most important benefits you receive from using social media as a business (if used correctly), is the opportunity to always be close to your customers. It only takes a few seconds to address a customer’s issue through Facebook or to reach out to a customer via a Tweet. In other words, your customers are always within reach through social media! Social media takes away the hassle of addressing every customer’s issue over the phone or in person.
With your smartphone in your pocket, social media is always available at your fingertips. Even after business hours you could simply pull out your smartphone and address a customer’s issue. Also, you should realize that customer satisfaction will be higher as well, as most customers are more than likely happy to enjoy a quick response from your business.
2. Social Media Generates Web Traffic
There are numerous ways social media can generate web traffic for your business’s website. For example, social media posts can be used to drive targeted traffic. Once you are in the routine of posting quality content on a regular basis, your target audience will get into the routine of checking out your posts on a regular basis. They will start to enjoy your posts because it becomes valuable to them. This way, you can consistently build your target audience and thus reach more people with your posts.
Creating social media profiles for your business boosts your website’s SEO. For those of you that don’t know what SEO stands for, it means Search Engine Optimization. The ‘better’ your website’s SEO, the higher your website ranks in search engines. You could see it as a free way to advertise your business, you just have to be smart about it.
If you succeed in driving your target audience to your social media profiles, after optimizing them with relevant keywords, you threw together two of the most important ingredients for a winning formula! The result is more incoming traffic in the form of online users finding your pages through search engines.
3. Social Media Gives You an Edge Over Your Competition
Again, only if you are doing it right. Did you know that over 90% of businesses are using more than one social media platform to promote their brand? This means that you need to have two or more social media profiles and maintain them on a regular basis in order to have an edge over your competition! Sounds like a lot of work, huh?
It is. But, the good news is that it will definitely pay off. If you are willing to put in an effort to come up with a great social media marketing strategy (and content strategy), you are already ahead of a big chunk of competition. Many businesses use social media without any strategy. In other words, they don’t know how to work the system and don’t bother researching it. If you are active and engaging on multiple social media platforms, and post quality content, you will make your competition play catch-up: customers will see your business way before they will see your competition. If these new customers stick around, your sales might just skyrocket.
These were the 3 most important reasons why social media is important for business. If you liked this blog post, make sure you subscribe to my mailing list and follow me on Facebook and Twitter!